Adobe DITAWORLD 2024

May 24, 2024

Three days packed with sessions: Adobe DITAWORLD 2024 features the world's leading experts in marketing and technical communication, content strategy, content management, content translation, content delivery, and Information 4.0.

The world's biggest DITA conference will be held online from June 11-13, 2024. For the third year, parson is supporting Adobe DITAWORLD as a Gold Sponsor.

Panel discussion Adobe DITAWORLD 2024 with Ulrike Parson

Panel discussion "Navigating the AI Fontier" on June 12, 2024, 11.15 a.m. (CET)

Join Ulrike Parson, Sarah O’Keefe (Scriptorium), Umar Akhtar (Content Bloom), and Stefan Gentz (Adobe) as they discuss the transformative impact of AI and how you can use it to redefine knowledge management and technical documentation processes and practices. Learn more

Are you interested in our current and past presentations at Adobe DITAWORLD and our DITA-XML services? Learn more

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Webinar: Is everything AI? A reality check on the use of artificial intelligence in chatbots, customer portals, and knowledge management

September 02, 2024

AI has undergone remarkable development in recent years. Especially in the areas of customer support and knowledge management, AI has the potential to make processes more efficient and improve the user experience. But what does this look like in practice? What approaches are there and what are the potential hurdles in implementing AI tools?

Learn more about this and more in our webinar on September 12, 2024 from 10:00 - 11:00 a.m. with our experts Roman Senger, Channel Sales Manager at Empolis, and Ulrike Parson, CEO of parson AG. more...

tekom regional group Munich on June 27: AI in technical communication: Use cases, legal aspects, and the future of our profession

June 05, 2024

AI applications such as ChatGPT are disrupting traditional text and image generation and will have a profound impact on technical communication.

In her presentation, Ulrike Parson will give an overview of current developments in AI and possible applications of AI in the creation and use of technical documentation, using examples from various systems. She will also discuss legal aspects such as the AI Act and the implications for our profession. more...

Prompt Engineering - How do I tell the AI? Helle Hannken-Illjes and Lukas Jetzig at gdslive 2024

May 22, 2024

Prompt engineering is a relatively new discipline that deals with the development and optimization of prompts. Prompts are structured requests, for example to an AI chatbot such as ChatGPT. Since the quality of results from generative AI is difficult to predict, prompt engineering is used to optimize the structure and style of responses. more...

tekom spring conference in Freiburg/Breisgau. A review

by Helle Hannken-Illjes on April 22, 2024

The tekom spring conference in Freiburg/Breisgau in April this year presented a variety of fascinating and diverse topics that inspired the participants. more...

Our presentation at tekom spring conference 2024: Which AI process makes the most sense?

March 25, 2024

Everyone is talking about generative AI. In addition to numerous new AI tools, the first integrations of AI into component content management systems and content delivery portals are now available. But is connecting to ChatGPT or another language model always the best choice? Which AI tool or process should be used for which tasks? more...