Optimize your digital products with UX writing

Better UX writing for your products. This is how we work  

• Analyze the target group.  We analyze your target group by asking questions such as: Who will use the digital product? What is their level of knowledge? What workflows should be supported? 
• Analyze content. We will take a close look at your software or application. Where might users encounter difficulties? Which phrases could be rephrased? Where does the language differ from company terminology and technical documentation?
• Improve content. We collaborate with your developers to improve the interface text of your application for the target audience. Our goal is to maintain consistency throughout the application, use corporate terminology, and make text easy to understand.
• Analyze and optimize UX writing and localization processes. We analyze and help optimize the company's processes for UX writing and localization to ensure the smooth creation of user interface content and translations in product development. 
• Improve images. We customize your images and layouts to improve text-to-image ratios and user experience.
• Test. We continuously test new content and images for their effectiveness.

Learn more about UX writing in our FAQs.

FAQs – Frequently asked questions about UX writing

What is UX writing?

UX stands for user experience. UX writing means adapting the text in a digital product so that users can work with it in the best possible way.

What does UX writing include?

UX writing involves the following best practices:

• Create clarity. Long texts are difficult to understand. User interface text should be kept to a minimum and redundancies should be avoided.
• Know your target audience. A software or an application is always designed for a specific group of people. UX writing tailors the user interface text to the audience's level of knowledge. 
• Write unobtrusive text. Good UX writing seamlessly integrates into the application without standing out.
• Ensure consistency. User interface texts should be consistent with the language used in marketing or technical documentation. Avoid using synonyms for the same facts and functions within the interface. 
• Create text/image references. An illustration or layout needs coherent textual integration into the context.

What is the difference between UX writing and technical writing?

UX writing  combines technical writing, UX design, and marketing. Technical writing is structured, neutral, and solely focused on the user.  Marketing texts can be flowery and metaphorical, aiming to promote a product, while UX design focuses on creating ergonomic and user-friendly interfaces.

UX writing involves designing user interface text to make digital products easy to use. This includes naming buttons and other elements.

What tools or techniques do UX writers use to improve user experience?

UX writers use a variety of tools and techniques to improve the user experience. Here are a few:

• Content strategy. A solid content strategy is critical to ensuring that the content supports the organization's goals and meets the needs of the users. This includes tone of voice, language style, audience analysis, and content planning.
• Target group analysis. Through interviews, surveys, usability testing, and analysis of user data, UX writers gain a better understanding of users' needs, goals, behaviors, and knowledge. This helps to create content that is specifically tailored to the needs, knowledge, and tasks of the users.
• Microinteractions. Microinteractions are small, contextual animations or responses to user actions. They enhance the user experience. UX writers write text for microinteractions such as error messages, confirmation messages, tooltips, and loading screens to give the user contextual feedback.
• Accessibility and inclusivity. UX writers use accessible and inclusive language and design to ensure that the text can be easily understood and used by all users, regardless of their abilities, backgrounds, or limitations.
• Continuous testing and revision. UX writers continually test and revise their content based on user feedback, analytics, and changing requirements to ensure they are delivering the desired results and continuously improving the user experience.

How time-consuming is UX writing?

The effort required for UX writing can vary greatly depending on the scope and complexity of the project. Here are some aspects:

• Audience and application context. Understanding the audience and application context is critical to effective UX writing. Knowing your users will help you write content that meets their needs and expectations. You may need to conduct additional research and collaborate with other teams within your organization.
• Collaboration with other teams. UX writing often requires close collaboration with other teams, including designers, developers, and product managers. Coordinating and aligning with these teams can require additional time and effort. It is important to ensure that UX writing fits seamlessly into the overall concept.
• Consistency and maintenance. UX writing often requires ongoing maintenance to ensure that the texts remain consistent and meet changing requirements and standards. Texts need to be updated regularly to make sure they are up-to-date.

How does UX writing affect user retention and satisfaction?

A company's brand and image can be affected by UX writing because it is often the first thing users see. Poor UX writing can have a significant impact on customer retention and satisfaction. Users become confused or frustrated when they have difficulty performing desired actions or understanding content. 

Ambiguous or complicated UX text can also cause users to stop interacting with a website, app, or product. If they cannot find or understand the information they need, they may leave the website or application and go to a competitor.